* Things Remembered
* Totalbase Contributors and Donors Enhanced
* Gun Owners by Retailbase
* GLP RV Owners
* NewsMax Media PIP
* Ranger Rick/Your Big Backyard/Wild Animal Baby
* Randi Morris to Lead Specialists’ Interactive Division
* Short Cuts
* Classified
LISTS UNDER NEW MANAGEMENT
Things Remembered
Focus USA now manages a combined list of consumer and business-to-business buyers for Things Remembered. More than 2.5 million customers from the last 12 months are named on the file. The average unit of sale was $50, including direct mail, retail and Internet buyers. Direct Media Inc. and MetaResponse Group Inc. had been overseeing these list segments separately.
Selections: Dollar amount spent (ranges), hotlines, gender, special occasion, state/SCF/ZIP
Sample usage: Victoria’s Secret, St. Jude’s Children’s Research Hospital, Popcorn Factory,
Lillian Vernon, Collections, Etc., Lakeside CollectionsPrice: $95/M
Contact: Focus USA, Christopher Morgan (603-673-3473; [email protected]
NEW LISTS
Totalbase Contributors and Donors Enhanced
More than 2.2 million names are on this master file. Names were qualified by matching against multisource data. Sources include direct response lists, warranty cards, credit bureau information, product registrations, catalogs and surveys.
Selections: Mail order buyers, hotlines, lifestyle, adult’s/child’s age, household income, ethnicity, religion, credit cards, gender, state/SCF/ZIP
Price: $75/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected]
Gun Owners by Retailbase
Nearly 1.2 million firearms owners are identified on this file derived from the Retailbase database. These buyers typically are politically conservative, according to the data card. Retail point of purchase is the source.
Selections: Demographic, lifestyle, product, state/SCF/ZIP
Price: $100/M
Contact: Catamount Group, Tracy Haddad (203-778-4110; [email protected]
GLP RV Owners
This list of 2.8 million recreational vehicle owners includes those who have motor homes, campers or similar vehicles that can be towed. Among the sources are direct mail and Internet surveys, dealer groups and warranty companies.
Selections: Hotlines, vehicle year, motorized or towable, radius, state/SCF/ZIP
Price: $85/M
Contact: McCarthy Media Group Inc., Mike McCarthy (608-837-4343; [email protected]
NEW INSERT MEDIA
NewsMax Media PIP
The publisher of NewsMax magazine and NewsMax.com recently started a package insert program. Some 115,000 shipments go out annually to subscribers who receive premiums such as books, tapes, videos and apparel. Most subscribers are politically conservative. Inquiries for inserts heavier than a quarter-ounce and oversized inserts will be considered.
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Nicole D’Agostino (914-285-3456; [email protected]
UPDATED LISTS
Ranger Rick/Your Big Backyard/Wild Animal Baby
The National Wildlife Federation has increased the updating frequency to monthly for its various children’s publication lists. Affected files include Ranger Rick, Your Big Backyard and Wild Animal Baby, with separate segments for subscribers and gift buyers. Counts range from 138,000 for Wild Animal Baby gift givers to 351,000 for Ranger Rick magazine active subscribers.
Selections: Hotlines, transactional, expires, recency, paid, source, adult’s/child’s age, presence of children by gender, household income, lifestyle/response, catalog buyers, crafts, cooking, donors, fitness/health, gardening, dog/cat owners, travel, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., Donna Hamilton (914-697-5808; [email protected]
IN THE NEWS
Randi Morris to Lead Specialists’ Interactive Division
Specialists Marketing Services Inc. has appointed Randi Morris vice president of its new interactive direct marketing services division. Morris will oversee the launch of multichannel list media products and databases, including e-mail and postal files.
The division will work with clients that use consumer and business-to-business Web sites to generate lists. Several new products are planned. “Some new industry products are still in negotiation and others will come down the pike in the next 30 to 60 days,” Morris said. “We’ll have a lot of new data cards coming out in about 30 days.”
Morris previously headed postal list management at Acquire Marketing Services.
Short Cuts
Direct Media has two new e-mail addresses — [email protected] and [email protected] — to streamline orders and approvals. It’s no longer necessary to send such items to specific individuals, since everyone will have access to these e-mail boxes, according to vice president of insert management Marie Buzzeo.
CLASSIFIEDS
Classified
Several Domain Names For Sale
Accepting offers
For details contact [email protected]
Americaneedschange2008.com
Ordermanagementpros.com
Seofulfillment.com
Thedmpros.com
Thelistpros.com
Vidclips4free.com
We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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