Chief Marketer Staff

• Agencies

  USA Network Launches Marketing Blitz for ‘The Starter Wife’ Series

  USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.”

• Sprint Nextel Taps Kelly as CMO

  Sprint Nextel Corp. has named Tim Kelly as its new chief marketing officer. He replaces Mark Schweitzer who will leave the post at the end of the month.

• Agencies

  Turkey Hill Sweeps Offers Tickets to Phillies’ Games

  Turkey Hill Dairy is staying close to home in a partnership with the Philadelphia Phillies.

• News Briefs

  HAAGEN DAZS SHOPPE CO.: is offering customers an incentive to come to its store with a free ice cream cone giveaway

• Adding Customer Reviews Increases Conversions — Dramatically

  Want to know how to make the power of Web 2.0 work for you? Consider adding consumer-generated content to your site.

• The Mathematics of Persuasive Communication

  At first glance mathematics and persuasive communication–writing and, particularly, public speaking–would seem to have little in common. After all, mathematics is an objective science,

• Agencies

  Loose Cannon: David Ogilvy, Soothsayer

  At the end of his book Ogilvy On Advertising, David Ogilvy makes 13 predictions about the future of marketing — both direct response and non. (According to Ogilvy, he wasn’t especially keen to make them, but “my publisher insists that I take a shot.”)

  More than 25 years have passed since Ogilvy On Advertising was first published. Now, the trick with predictions is not to put a time horizon on them — eventually, most prognostications will come true. (If even more time passes, many will be rendered false again.)

  With that in mind, here’s a look at Ogilvy’s Thirteen, with my 20/20 hindsight observations following each.

• Listline e-Newsletter 05/11/07

  Mail Marketing Inc. has been appointed by High Plains Publishing Inc. to
  manage the High Plains/Midwest AG Journal master file. A total of
  167,286 names are available, including 51,237 active subscribers.

• Agencies

  Schlott Gruppe Sells DM Unit to Oesterreichische Post

  Schlott Gruppe AG will sell its direct marketing division to Oesterreichische Post AG for 60.5 million euros ($81.6 million).

• Agencies

  Massachusetts House Passes Data Breach Bill

  The Massachusetts House has unanimously passed a bill that would require businesses to disclose breaches of customer data and allow customers to lock down their credit reports as a way to thwart identity theft, according to the Boston Globe.