* High Plains/Midwest AG Journal
* Conformity Magazine
* As We Change
* ConnectIT Business and IT Professionals
* Comstock Images
* Data Wholesaler Lead General Opens for Business
* Dunhill Offers List Recommendations Online
* Introducing Guy Morra of MeritDirect
* Classified
LISTS UNDER NEW MANAGEMENT
High Plains/Midwest AG Journal
Mail Marketing Inc. has been appointed by High Plains Publishing Inc. to manage the High Plains/Midwest AG Journal master file. A total of 167,286 names are available, including 51,237 active subscribers. This title reaches farmers and ranchers. Chilcutt Direct Marketing was the prior list manger.
Selections: Crop acres, owner/operator/manager, dairy/beef head, stocker backgrounder, total acres, irrigated acres, business related to farm/ranch, state/county/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected]
Conformity Magazine
Curtis-Straus LLC has selected Statlistics to oversee list rentals for Conformity magazine. A total of 16,624 subscribers are on file. This controlled circulation title reaches engineers and other professionals involved the design, testing, certification and standardization of electrical products. Subscribers work in such industries as aerospace consumer electronics, automotive and medicine. Chessie Lists Inc. formerly managed this file.
Selections: Primary business, job function, number of employees, area of interest, state/SCF/ZIP
Price: $145/M
Contact: Statlistics, Kayle Plotkin (203-778-8700, ext. 147; [email protected]
As We Change
Real Health Laboratories Inc. recently named Direct Media Inc. list manager for the As We Change catalog customer file. Almost 80,000 buyers from the last 24 months are named. The average order was $88 for women’s apparel and anti-aging products. Fasano and Associates was previous list manager.
Selections: Dollar amount spent (ranges), Z-24 selections, state/SCF/ZIP
Sample usage: Winter Silks, Norm Thompson, Boston Proper, Soft Surroundings, Massey’s Credit, A.B. Lambdin, Magellan Health Services, Startcrest of California, Herrington, Vermont Country Store, Pajamagram, Isabella, Gaiam, Improvements, Touch of Class, Home Trends
Sample tests: Spiegel Inc., Shambhala Publications, Crown Galleries,
Price: $110/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected]
NEW LISTS
ConnectIT Business and IT Professionals
This file consists of information technology professionals, business owners and senior managers who subscribe to the ConnectIT newsletter published by Integrated Mar.com Corp. Some 35,000 postal and 207,521 e-mail addresses are available.
Selections: Gender, telephone numbers, job function, industry, number of employees, revenue, international, Canadian. state/SCF/ZIP
Price: $150/M (postal file); $275/M (e-mail file)
Contact: VentureDirect Worldwide, Esther Brown (212-655-5196; [email protected]
Comstock Images
The Comstock Images list — pulled off the market 2004 — is available again following Jupitermedia Corp.’s acquisition of this photo agency. It names 72,667 buyers who spent $90 to $2,000 for photographic images. Customers include advertising agencies, graphic design firms, corporate marketing departments, Web designers and publishers.
Selections: Hotlines, gift amount, state/SCF/ZIP
Price: $150/M
Contact: MKTG Services, Billie Risser (215-867-4074; [email protected]
IN THE NEWS
Data Wholesaler Lead General Opens for Business
By Jim Emerson
A new data wholesale firm, Lead General has opened in North Liberty, IA, offering lists for direct mail, telemarketing and e-mail promotions.
Founder Jeremy Isenhart said data derived from mortgage information and direct response files will be sold outright, but some specialty lists will be rented. Data will be updated monthly, Isenhart said.
Lead General offers consumer and business-to-business data. The firm will initially focus on offering a line of list products derived from mortgage information, he said.
Data sources include credit bureaus, annual reports, other public records, surveys, telephone directories and utility companies, to name a few. Records can be overlaid data from subscription lists and other direct response files.
Before starting this company, Isenhart worked for Discount Lists. The new firm’s employees have 75 years of collective direct marketing experience.
Dunhill Offers List Recommendations Online
Dunhill International List Co. has revamped its Web site to offer automated list recommendations and generate leads for its list sales reps to follow up.
Dunhill has also launched customized Web pages targeting list data and services to specific industries. Promotions are being targeted to the insurance, medical, travel and other industries.
“Our online marketing initiatives are more industry-specific going directly to mailers via industry trade publications, e-newsletters and direct mail,” said in a statement Carol Lustig, director of marketing and new business development.
These new initiatives promote the company’s existing products and services, including customized list compilation, list brokerage and its new direct marketing creative services offerings.
MEET THE BROKER
Introducing Guy Morra of MeritDirect
This week, Meet the Broker features Guy Morra, whose focus is on financial services, brokering lists for credit card issuers and insurance companies. To learn what businesses he makes list recommendations for, click here (directmag.com/meet_the_broker/morra).
CLASSIFIEDS
Classified
Account Manager
Infinite Media, a growing White Plains marketing firm, is seeking an Account
Manager to help manage our existing account base. The account manager
role provides the opportunity to develop long-term relationships with our clients and
to be involved in many aspects of direct marketing. The successful candidate
must have strong interpersonal, oral and written communication skills. B.A. or B.S.
degree required. We offer competitive salary, benefits and a career with a future! Send resume, cover letter and salary requirements to [email protected].
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at [email protected] or fax to 203-744-9012.
Several Domain Names For Sale
Accepting offers
For details contact [email protected]
Americaneedschange2008.com
Ordermanagementpros.com
Seofulfillment.com
Thedmpros.com
Thelistpros.com
Vidclips4free.com
We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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