Chief Marketer Staff
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Agencies
P&I Postscripts
HOTELS.COM: is offering a $30 gas rebate on hotel accommodations booked for travel from May 20 through Sept. 9 as a summertime incentive
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Email
Exclusive: Judge Tosses Anti-Spam Suit Against Virtumundo
A federal judge earlier today threw out anti-spammer and self-proclaimed serial litigator James S. Gordon
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Email
E-mail: Marketing’s Neglected, Ugly Stepchild
A significant percentage of marketers who use e-mail do not care what their outbound messages look like, according to a recent study by online marketing services firm eROI.
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Email
Prince Defends Unspam’s Welfare Status
The Salt Lake Tribune published an opinion piece by Unspam chief executive Matthew Prince last weekend defending the indefensible fact that Utah is now picking up his company
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Email
Belligerent Anti-Spammer Watch: Mumma Responds … Sort of
Got a series of e-mails from anti-spammer Mark Mumma last week. The first contained two simple questions:
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Listline e-Newsletter 05/15/07
The Prime Earners list group includes files for targeting golfers,
seniors, baby boomers and credit cardholders, among others. Counts range
from 79,000 to 619,000. -
Digital
Poll Finds Credit Card Security Fears Inhibit Online Sales
Consumers would shop more online if more alternatives to paying by credit card were available, such as being billed by telephone or Internet service providers, according to the 2007 Annual Javelin Consumer Payment Poll.
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Agencies
Affinion Reports $320 Million in Net Revenues
Affinion Group Inc. reported $320 million in net revenues (unaudited) for insurance, membership and other club services for the quarter that ended March 31, reflecting a $77 million increase over the $245 million in revenues reported for the same quarter last year.
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Agencies
Harry & David Reports $47 Million in Net Sales
Harry & David Holdings Inc. reported catalog, Internet, outbound telemarketing and business-to-business net sales were $47 million for its fiscal third quarter that ended March 31.