Chief Marketer Staff

• Agencies

  Best Western Launches Harley-Davidson Rewards Program

  Best Western is out with a new rewards program just for bikers.

• Agencies

  Pizza Hut Incents Customers with Movies, Music and Game Discounts

  Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases

• Agencies

  NBC Expands Shows Online with Promos

  NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences.

• User-Generated Content Captures 49% Interest: Study

  Just about half (49%) of Internet users have engaged with user-generated content during the past month by creating their own content or reading material posted by others, according to a study by JupiterResearch.

• Agencies

  Cindy Mielke Joins Marketing Innovators in JCPenny Incentive Sales

  Marketing Innovators has named Cynthia A. Mielke as manager, national accounts for JCPenney Incentive Sales.

• Agencies

  Yahoo Launches Search for Greenest City

  Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.

• Agencies

  Loyalty Program Membership Hits 1.3 Billion, Participation Low: Study

  Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study.

• Agencies

  Nielsen, Experian Unveil CRM Tool for CPGs

  Data companies Nielsen Co. and Experian Marketing Services have launched a new service that helps packaged goods brands conduct customer relationship marketing.

• WWE Names Rochester EVP of Marketing

  World Wrestling Entertainment has promoted Geof Rochester to executive vice president, marketing. The post went into effect May 11.

• Agencies

  P&I Postscripts

  HOTELS.COM: is offering a $30 gas rebate on hotel accommodations booked for travel from May 20 through Sept. 9 as a summertime incentive