Chief Marketer Staff
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A&P Taps Safeway Vet for Private Label
Grocer A&P has hired Safeway veteran Douglas Palmer to head up A&P’s private-label business.
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News Briefs
WALGREEN CO.: will buy retail clinic operator Take Care Health Systems, which…LA MATADORA COSMETICS: has hired Steel Advertising & Interactive to…
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Listline e-Newsletter 05/21/07
Statlistics has been appointed list manager for the NCM List Services
Division, the owner of several lists of U.S. government employees. More
than 600,000 names are available. -
Listline e-Newsletter 05/18/07
Sportsman’s Guide offers this list of 28,777 Web site-generated buyers.
The average sale was $90 for baseballs, gloves, bats, memorabilia,
apparel and such. Buyers include baseball players, coaches, parents and
team managers. -
Listline e-Newsletter 05/17/07
Subscribers to various independent business magazines are combined on
this file. The count is 116,270. Those listed include subscribers to the
Ann Arbor Business Journal, Colorado Biz, In Business Las Vegas, Indiana
Business, Oakland Business Journal and Rochester Business Journal, among
others. -
Listline e-Newsletter 05/16/07
The Custom Select list group has been expanded to include a file
identifying more than 1.1 million car, van, truck and SUV owners. These
men (62% of those listed) and women purchased extended warranties after
their vehicles’ original factory warranties expired. -
Times Article Cites Compiler, Bank in Article on Scam Artists
Scam artists who focused their efforts on senior citizens were aided by at least one bank, Wachovia, and by list compiler infoUSA, according to a front-page article in Sunday’s New York Times.
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Digital
Microsoft Pays Big Money for aQuantive
Microsoft announced Friday that it will join the online ad stampede by purchasing aQuantive for $6 billion in cash, the largest acquisition in the company’s history.
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Digital
Fair Isaac Prelim Report: 15% of Billed Clicks Could Be Bogus
Fair Isaac Corp., the company that detects credit fraud for financial institutions, announced Friday that preliminary findings from its study of click fraud in pay-per-click advertising suggest that bogus clicks can reach 10% to 15% of billed traffic.