* NCM/Government Professionals
* CurtCo Media Luxury Lifestyles
* Prime Earners Credit Cardholders
* Home Decor and Furnishings Mail Order Buyers
* Gardening Mothers
* Macy’s and Bloomingdale’s
* Movin’ and Spendin’ Modeled
* People in the News
* Classified
LISTS UNDER NEW MANAGEMENT
NCM/Government Professionals
Statlistics has been appointed list manager for the NCM List Services Division, the owner of several lists of U.S. government employees. More than 600,000 names are available. Individual properties include Government of U.S. Employees, Federal E-mail and Federal Health files. Separate files are available for individuals whose work involves defense, energy and finance, among other areas. These lists were previously managed in-house.
Selections: Gender, Job title/function, government level, state/SCF/ZIP
Price: $130/M
Contact: Statlistics, Isabel Arvoy (203-778-8700, ext. 117; [email protected]
NEW LISTS
CurtCo Media Luxury Lifestyles
This database consists of 271,715 subscribers to various publications published by CurtCo Media. It includes subscribers to Gulfshore Life, Robb Report, San Diego and Sarasota magazines, Showboats International and Worth.
Selections: Hotlines, renewals, age, dwelling type, ethnicity, gender, income, lead generation, lifestyle, paid, source, state/SCF/ZIP
Price: $225/M
Contact: ALC Data Management, Michael Auriemma, (914-524-5238; [email protected]
Prime Earners Credit Cardholders
The recently introduced Prime Earners list group includes a file that identifies 619,355 credit cardholders. The concentration of individuals earning $110,000 on this file reportedly is seven times greater than the national average. Direct mail is the source.
Selections: Hotlines, ailments, dollar amount, dwelling type, estimated household income, ethnicity, age, family position, gender, height/weight, homeowner, length of residence, mail order buyers, mail responsive, marital status, net worth, occupation, race, telephone numbers, state/county/SCF/ZIP
Price: $105/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; [email protected]
Home Decor and Furnishings Mail Order Buyers
Some 19.5 million names from the last 24 months have been assembled on this database. These individuals’ average income is $75,000. Behavioral and demographic enhancements are available. Sources include direct mail, catalogs and space advertising.
Selections: Age, gender, presence of children, marital status, mail order buyers, credit card, dollar amount spent (ranges), state/SCF/ZIP
Price: $80/M
Contact: Boutique List Services, Joy Contreras (845-362-8912; jcontreras@boutiquelistservices
Gardening Mothers
A total of 81,022 one-month hotline names are offered on — Mommy Mommy How Does Your Garden Grow. This list consists primarily of women (85%) who have purchased books, magazines and supplies for gardening. The average sale was $42. Direct mail is the source.
Selections: Adult’s age, children’s gender/age range, dwelling type, homeowner household income, state/SCF/ZIP
Price: $100/M (one-month hotline)
Contact: Fasano and Associates, Rose Joseph (818-728-9030, ext. 113; [email protected]
UPDATED LISTS
Macy’s and Bloomingdale’s
The Federated Stores group of lists now goes under the name Macy’s and Bloomingdale’s. The buyers file lists more than 2.5 million customers from March. Separate enhanced, mature audience, children’s product buyers, ethnic and religious files are available. The sources are retail point of purchase and direct mail.
Selections: Dollar amount spent (ranges), product type, store type, state/SCF/ZIP
Sample usage: America Online, Boston Magazine, Home Decorators Collection, Reader’s Digest, Sarasota Magazine, W Magazine
Price: $105/M (buyers file)
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected]
IN THE NEWS
Movin’ and Spendin’ Modeled
Three kinds of Avrick statistical models have been introduced for use with the Movin’ and Spendin’ file. In excess of 7.3 million consumers who moved in the last six months are identified. These individuals recently contacted utilities, credit card companies or magazine publishers to change address records. Contact Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected]
People in the News
Edward A. Krug has joined Adrea Rubin Marketing Inc. as vice president of list brokerage. Krug was formerly senior vice president of list management at Walter Karl Inc.
CLASSIFIEDS
Classified
Account Manager
Infinite Media, a growing White Plains marketing firm, is seeking an Account
Manager to help manage our existing account base. The account manager
role provides the opportunity to develop long-term relationships with our clients and
to be involved in many aspects of direct marketing. The successful candidate
must have strong interpersonal, oral and written communication skills. B.A. or B.S.
degree required. We offer competitive salary, benefits and a career with a future! Send resume, cover letter and salary requirements to [email protected].
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at [email protected] or fax to 203-744-9012.
Several Domain Names For Sale
Accepting offers
For details contact [email protected]
Americaneedschange2008.com
Ordermanagementpros.com
Seofulfillment.com
Thedmpros.com
Thelistpros.com
Vidclips4free.com
We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
Network
