Grocer A&P has hired Safeway veteran Douglas Palmer to head up A&P’s private-label business.
Palmer joins the Great Atlantic & Pacific Tea Co. as vice president of own brands. He’ll oversee product development, marketing and merchandising for A&P’s private label products. Palmer will report to Rebecca Philbert, senior vice president of merchandising and supply & logistics.
Palmer had been vice president of consumer brands at Safeway, where he led the redesign of Safeway’s private-label packaging and the launch of its own organic products brand. Palmer also oversaw Safeway’s efforts to trim SKUs through its brand rationalization and consolidation program.
Earlier in his career, he worked at Ahold USA, Daymon Worldwide, Meijer and Farm Fresh.
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