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Chief Marketer Staff

  • Sending Out an RSS: Newsfeeds Give Consumers Control

    Sure, most marketers would love for consumers to sign up for their e-mail newsletters. And while many consumers want the content, they don’t want to surrender their personal information to yet another source.

    That, says Scott Voigt, director of product marketing for Silverpop, is where an RSS feed can be beneficial.

  • E-News to Go

    Carl Edwards giving racing fans a peek into the life of a NASCAR driver in a weekly podcast at http://www.officedepotracing.com. In the episodes, Edwards — driver of the No. 99 Office Depot Ford Fusion in NASCAR’s Nextel Cup series – will talk about everything from his hectic travel schedule to his record label, Back 40 Records, to what it was like to film a new television commercial.

  • Agencies

    Web site for Giftware Seeks Exposure Via Blogs

    Trunkt.org, a collective of small giftware designers, is hoping a new blog-based advertising campaign will draw attention from the wholesale buyers it’s trying to attract.

  • Agencies

    Custom Gift Site Targets the Hispanic Market

    A few years ago, former New York cab driver and postal worker Ricardo John a decided he wanted to go into business for himself. The idea of selling online

  • Agencies

    Holidays Reward Small Businesses Who Market Via E-Mail

    For many small business owners, holidays bring a flurry of business activity and increased sales. This is especially true for those who invest in marketing their business through special promotions and communications.

  • Agencies

    Tips and Teasers

    Fewer small business owners expect to take a summer vacation of at least a week this year — but those who do plan a break aren’t likely to feel guilty about it, according to an American Express small business survey.

  • Digital

    A Few Words in Praise of Affiliate Marketing

    In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray. The realization that each partner can be useful to the other often isn’t enough to dispel the suspicion that the partnership is unfairly skewed. Much the way search advertisers and affiliate networks have regarded each other for some while now…

  • Digital

    Google, American Blinds Get Ready to Rumble over Trademark Keywords

    The online advertising industry is moving fast these days. But apparently that doesn

  • Digital

    Travelzoo Gives Keyword Campaigns a First-Class Upgrade

    Internet media company Travelzoo runs a big Web site that draws big traffic. The Travelzoo.com property publishes trip and lodging deals from more than 600 travel suppliers, and 11 million members in the U.S. , U.K. Germany and Canada access those deals for free through the site

  • Listline e-Newsletter 05/23/07

    This environment organization recently introduced four more enhanced
    list segments. The largest, National Wildlife Federation Donors by
    Lifestyle Interest offers more than 1 million names.