* National Wildlife Federation
* Pure Inspiration
* Marquis Who’s Who Baby Boomers
* Things Remembered Baby Gift Buyers
* Prime Earners Financial Services Buyers
* Magazine Subscriber Database by Lifestyle
* People in the News
* NIBM Master File
* Classified
NEW LISTS
National Wildlife Federation
This environment organization recently introduced four more enhanced list segments. The largest, National Wildlife Federation Donors by Lifestyle Interest offers more than 1 million names. Nearly 30 lifestyle selects are available. New data cards have also been released for Catholic contributors, donors with children and Hispanic donors.
Selections: Hotlines, adult’s/child’s age, $10/$15-plus donors, change of address, change, income, lifestyle interests, state/SCF/ZIP
Price: $85/M
Contact: RMI Direct Marketing Inc., Carol Forbes (203-825-4634; [email protected]
Pure Inspiration
Lightstream Publishing LLC offers a list of 9,000 subscribers to Pure Inspiration magazine. This new title focuses on inspirational themes and targets individuals looking to achieve more of their dreams through positive thinking and self-improvement. Eighty percent of subscribers are women. The source is direct to publisher.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Lesley Gibson (203-791-4175; [email protected]
Marquis Who’s Who Baby Boomers
Some 66,899 individuals who responded to mailings to update biographical information or purchase products are named on this file. The average purchase was $250. Those listed have a $130,000 average household income. Records are updated daily.
Selections: Hotlines, gender, home/business address, decade of birth, marital status, presence of children, occupation, state/SCF/ZIP
Price: $125/M
Contact: Marquis Who’s Who LLC, Michael Noerr (800-473-7020, ext. 1044; [email protected]
Things Remembered Baby Gift Buyers
Consumers who purchased personalized gifts for babies are listed on this file. A total of 128,062 buyers from the last 12 months are named. Price points ranged from $20 to $100. The average sale was $50. Direct mail, retail transactions and the Internet are the sources.
Selections: Dollar amount spent (ranges), hotlines, gender, special occasion, state/SCF/ZIP
Price: $105/M
Contact: Focus USA, Chris Morgan (603-673-3473; [email protected]
Prime Earners Financial Services Buyers
A total of 358,886 investors are named on this list. The concentration of individuals earning $110,000 on this file reportedly is seven times greater than the national average. Direct mail is the source.
Selections: Hotlines, ailments, dollar amount, dwelling type, estimated household income, ethnicity, age, family position, gender, height/weight, homeowner, length of residence, mail order buyers, mail responsive, marital status, net worth, occupation, race, telephone numbers, state/county/SCF/ZIP
Price: $105/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; [email protected]
Magazine Subscriber Database by Lifestyle
More than 11.5 million individuals who subscribed to magazines within the last 24 months are on file. This multi-sourced data is derived from direct mail and space advertising generated transactions.
Selections: Lifestyles, gender, credit card, age, direct response indicator, mail order buyers, presence of children, state/SCF/ZIP
Price: $80/M
Contact: Boutique List Services, Joy Contreras (845-362-8912; [email protected]
IN THE NEWS
People in the News
Joe Hovancak has been appointed as vice president of sales and marketing at Worldata. Hovancak was formerly vice president of technology sales at AT&T. Lisa Buoniconti has been promoted to senior director of list management. She has been with Worldata for more than six years.
SPECIALS!
NIBM Master File
Test mailers receive $10/M off the base price of the National Institute of Business Management’s list. Nearly 80,000 names are available. Contact Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected]
CLASSIFIEDS
Classified
Account Manager
Infinite Media, a growing White Plains marketing firm, is seeking an Account Manager to help manage our existing account base. The account manager role provides the opportunity to develop long-term relationships with our clients and to be involved in many aspects of direct marketing. The successful candidate must have strong interpersonal, oral and written communication skills. B.A. or B.S. degree required. We offer competitive salary, benefits and a career with a future! Send resume, cover letter and salary requirements to [email protected].
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at [email protected] or fax to 203-744-9012.
Several Domain Names For Sale
Accepting offers
For details contact [email protected]
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We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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