For many small business owners, holidays bring a flurry of business activity and increased sales. This is especially true for those who invest in marketing their business through special promotions and communications. And, it’s not just holidays — summer travel and the back-to-school season bring annual opportunities for small business owners to reach out to their customers with timely, seasonal communications. The key is to know your audience, your business and be creative.
Regular e-mail marketing communications through an online newsletter, promotions, or announcements is a great way to stay in front of customers or prospects, no matter what the season. Whether you are a retailer, restaurateur, consultant, or a nonprofit
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