Chief Marketer Staff

• Listline e-Newsletter 06/18/07

  Support Our Aging Religious Inc. has appointed Trinity Direct LLC as
  list manager. This Roman Catholic organization has 11,929 donors from
  the last 12 months and 16,653 from the last 24 months.

• Listline e-Newsletter 06/15/07

  ALC Data Management now represents the Edwin Watts Golf list. A universe
  of 667,498 names is available, including 341,721 buyers from the last 12
  months. The average catalog order was $250.

• Listline e-Newsletter 06/14/07

  Members of the Golf Society of the U.S. paid $40 to receive benefits
  that include discounts at more than 2,000 golf courses nationwide. A
  total of 921,883 golfers are named and e-mail addresses are available
  for 124,668.

• Listline e-Newsletter 06/13/07

  Lake Group Media Inc. was tapped to manage Oakstone Publishing’s lists
  of medical and human resources professionals, with 178,871 and 34,023
  names respectively. Each file includes buyers and subscribers.

• Listline e-Newsletter 06/12/07

  Approximately 84,000 politically conservative contributors to the
  unsuccessful re-election campaign of former U.S. Sen. Rick Santorum
  (R-PA) are named on this file. Direct mail is the main source but a
  small number of telemarketing- and e-mail-generated donors are included.

• Listline e-Newsletter 06/11/07

  MeritDirect has been appointed to manage several files for HR.com Ltd.
  These include a list of 286,360 human resources executives at postal
  addresses, 108,749 e-mail addresses on a master file and a small
  business master file with 59,236 e-mail addresses.

• Digital

  Checkout Party Costs Google in eBay Ads

  A ploy to promote Google’s Checkout automated payment system has led auction Web site eBay to pull its Google search advertising, depriving Google of its largest single AdWords client.

• Agencies

  FTC Checking Microsoft, Yahoo! Acquisitions

  The Federal Trade Commission is conducting a review of Microsoft’s $6.1 billion proposed bid for interactive agency aQuantive, according to press reports.

  Yahoo’s $680 million offer to acquire the 80% of ad exchange Right Media that it does not already own will also come under FTC review.

• Digital

  Video Ad Growth Will Outpace Search by 2011: IDC

  Search marketing will continue to attract growing ad budgets from now until 2011, but its share of total online ad spending will slowly decline during that time from 40% in 2006 to 32% in 2011 due to the rise of Internet video advertising, according to a report from research firm International Data Corp.

• People in the News

  Neil Fiske Elected President, CEO of Eddie Bauer
  The board of directors of Eddie Bauer Holdings Inc. has named Neil S. Fiske as the company’s President and chief executive officer.