* SOAR
* Mackenzie Ltd.
* Eric Dany’s Stock Prospector
* NRL Direct to Merge Into Specialists Marketing
* People in the News
* Short Cuts
* Rodgers Consumer Database
* PC Gamer
LISTS UNDER NEW MANAGEMENT
SOAR
Support Our Aging Religious Inc. has appointed Trinity Direct LLC as list manager. This Roman Catholic organization has 11,929 donors from the last 12 months and 16,653 from the last 24 months. The average direct mail-generated contribution was $20. National Fundraising Lists formerly handled this file.
Selections: State/SCF/ZIP
Price: $95/M (last-12-month donors)
Contact: Trinity Direct LLC, Rosanne Simmons (973-283-3600; [email protected])
NEW LISTS
Mackenzie Ltd.
A total of 30,047 buyers including 11,690 from the last 12 months are available from this gourmet foods cataloger. Customers are typically 45 to 55 with a $150,000 average household income.
Selections: Hotlines, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Michael Rovello (203-532-2427; [email protected])
Eric Dany’s Stock Prospector
More than 80,000 stock and investment newsletter subscribers are named. Subscribers, median age 50, have better than $100,000 household income and more than $500,000 net worth. The sources are direct mail (80%) and the Internet.
Selections: Gender, state/SCF/ZIP
Price: $195/M
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected])
IN THE NEWS
NRL Direct to Merge Into Specialists Marketing
Specialists Marketing Services Inc. (SMS) has acquired the list management and brokerage firm NRL Direct Inc. for undisclosed terms.
NRL will be merged into Specialists and employees of North Brunswick, NJ-based NRL will be transferred to SMS’ headquarters in Weehawken, NJ.
The acquisition significantly expands SMS’ presence in the catalog and publishing markets, as NRL has more than 40 list brokerage and management clients. Look also for SMS to release about 30 data cards for new e-mail lists and introduce new list modeling services.
NRL’s clients include Aspen Publishers, CCH, Comfort Corner, Disc Makers, Drs. Foster and Smith, Fabulous Furs, Frontgate, Herrington, Improvements, Jamesco Manufacturing, Johnston and Murphy, Lifeline Screen and the Weider History Group.
People in the News
Karen Goldfarb has joined Interactive Marketing Solutions as vice president of sales. Goldfarb’s responsibilities will include overseeing expanded services, including lead generation, search engine marketing and building databases. Goldfarb will also lead the firm’s list management and brokerage divisions. She was formerly with Traffix Inc.
Justin Denhard has been promoted to vice president of MeritDirect. He’ll continue working from the Evanston, IL, with such clients as Oriental Trading, Barco, Reliable, Headsets.com and MarketLab. Denhard has been MeritDirect since it was founded in 2000.
Short Cuts
Profile America List Co. will be moving on June 21 and June 22. Its new address will be 455 Sylvan Ave., Englewood Cliffs, NJ 07632, effective June 25. Phone and fax numbers will remain unchanged.
SPECIALS!
Rodgers Consumer Database
Those who test this database June 18 through Sept. 18 will receive a free select. The English language version consists of 427,702 subscribers to Chatelaine, Maclean’s, Money Sense, Canadian Business, Lou Lou and Flare. The French version offers 148,567 subscribers Chatelaine French, Lou Lou French and L’Actualite. Contact Cornerstone Group of Companies, Erin McFadden (416-932-9555, ext. 371; [email protected])
PC Gamer
Future US Inc. is offering $10/M off the base rate of PC Gamer magazine to test mailers, excluding game offers. A total of 95,875 subscribers are on file. Contact Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected])
Network
