* Edwin Watts Golf
* Active Money Seekers
* Daily Word
* Office Supply Direct
* AbsoluteROI Cash Advance Applicants
* Millionaire Opportunity Seekers
* Crutchfield Catalog Merchandise Shipment Program
* Introducing Jerry Connaughton of MKTG Services
LISTS UNDER NEW MANAGEMENT
Edwin Watts Golf
ALC Data Management now represents the Edwin Watts Golf list. A universe of 667,498 names is available, including 341,721 buyers from the last 12 months. The average catalog order was $250. No telemarketing is allowed. VentureDirect Worldwide was the prior list manager.
Selections: Hotlines, dollar amount spent (ranges), buyer/inquirer, gender, mail order buyer, state/SCF/ZIP
Sample usage: Golf Digest, Golf for Women, Marriot Vacation Club, Omaha Creative Group Inc., Upper Deck, Legendary Marketing, Antares Corp. Bradford Exchange, Travel and Golf Leisure, Thompson and Co. AARP, Barton Cotton, Sharper Image, Time 4 Media, U.S. Golf Association, Museum of Modern Art, Operation Smile, Resort Quest
Price: $95/M
Contact: ALC Data Management, Michael Auriemma, (914-524-5238; [email protected])
Active Money Seekers
Listdata Management Services Inc. has taken on management of this list of opportunity seekers. Some 15,000 monthly hotline names are available. These individuals spent $25 to purchase information about work-at-home opportunities. They also receive a newsletter. E-mail addresses are available. Sources include space advertising and the Internet. Macromark Inc. formerly managed this file
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $110/M (monthly hotline)
Contact: Listdata Management Services Inc., David Brill (845-357-1881; [email protected])
NEW LISTS
Daily Word
Unity offers lists of 100,000 subscribers to Daily Word and 88,128 subscribers to the large print edition. This inspiration magazine embraces all faiths. Subscribers are typically women, 50 and older. Direct mail is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M (Daily Word): $100/M (large print subscribers)
Contact: Rickard List Marketing, Lisa Hamilton (631-249-8710 or [email protected])
Office Supply Direct
Some 452,939 buyers from the last 24 months are listed. The average sale was $35 for stationery, checks and other office supplies. Seventy percent of these customers are men. The sources are FSIs (95%) and other insert media.
Selections: Monthly hotline company size, SIC code, sales volume, year started, gender, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Matt Potts (203-791-4440; [email protected])
AbsoluteROI Cash Advance Applicants
Some 4 million individuals are named on this file derived from the Absolute Infinite Response database. These are Individuals lacking credit cards responded to cash advance offers at paydayangles.com
Selections: Age, date of birth, gender, household income, monthly hotline, telephone number, presence of children, state/SCF/ZIP
Price: $86/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])
Millionaire Opportunity Seekers
Almost 65,000 individuals who responded to offers related to online affiliate programs are identified on this list. Response was generated via direct mail and the Internet, where survey information was collected. Then follow-up telemarketing calls were made. Inquiries to use this file for telemarketing will be considered.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected])
NEW INSERT MEDIA
Crutchfield Catalog Merchandise Shipment Program
Inserts, product samples and brochures will be accepted for this package insert program. Some 900,000 packages are shipped annually. About 82% of these customers are men, average age 47, with an $82,000 average income. The average order is $352. Materials for insertion must be between 3-1/2 by 5-1/2 inches to 5-1/2 by 8-1/2 inches. The maximum weight is one-quarter ounce.
Price: $60/M
Contact: Singer Direct Inc., Sandra Roscoe (212-209-1934; [email protected])
MEET THE BROKER
Introducing Jerry Connaughton of MKTG Services
This week, Meet the Broker features Jerry Connaughton, an up and coming list broker. He spent two years brokering lists in the early 1990s, left, and came back again to the business. He now makes recommendations for publishing and fundraising clients. For his insights on how the list market has changed, click here (directmag.com/meet_the_broker/broker-jerry-connaughton-mktg-services-0613/).
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