Chief Marketer Staff, Author at Chief Marketer

Web Marketer Ditches Shopping Cart to Take Orders by Phone

Radiator.com reported its conversion rate for Web site visitors to buyers has increased to 35% to 40% since it added a click-to-call feature to its online chat customer service. Its online customer conversion rate previously ranged from 1% to 2%.

Deborah Radcliffe Named General Chair of John Caples Awards

Deborah Radcliffe has been tapped to serve as the 2007-2008 general chair of the John Caples International Awards. Radcliffe is the team leader for relationship marketing at Pfizer Inc.

People in the News

Alon Stephens has been named president of Southwest regional operations for Direct Group. Stephens will be responsible for expanding this database marketing services firm’s presence in the Southwest and western regions of the U.S. He was formerly with Transcontinental Direct.

Email

Short Cuts

The Federal Trade Commission will host a Spam Summit July 11 and 12 at its conference center in Washington DC, for discussion and analysis of spam strategies and countermeasures to stop spam.

Taco Bell Gives Customers Starring Roles

Taco Bell is giving people a chance at 30-seconds of fame as part of an online search that uses consumer-generated content with a twist.

Agencies

Chick-fil-A Launches Cow Photo Contest

Chick-fil-A is out with a new contest that gets kids posing with its iconic cow character for a chance to win prizes

Agencies

Hostess Builds on Racing Sponsorship with Instant-Win Game

Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races.

Agencies

Negro League Stars to Appear in Chrysler-sponsored Event

Detroit Tigers fans will have a chance to meet former stars of the Negro Leagues in an upcoming promotion sponsored by Chrysler Jeep Superstores and area Dodge dealers

E-mail Experience Council Merges with a DMA Council

The Direct Marketing Association has inked a deal to merge its E-mail Marketing Council with the E-mail Experience Council, creating a leading professional organization for e-mail marketers.

News Brief

RED ROBIN GOURMET BURGERS: and the Denver Broncos have launched the Denver Broncos Kickoff Kid sweepstakes