The Direct Marketing Association has inked a deal to merge its E-mail Marketing Council with the E-mail Experience Council, creating a leading professional organization for e-mail marketers.
The E-mail Marketing Council (formerly the Council for Responsible E-mail) has promoted e-mail’s effective and ethical use as a marketing and customer service tool. The year-old E-mail Experience Council has been devoted to enhancing the image of e-mail marketing and communications to consumers and businesses.
As part of the deal, the memberships of both groups will combine under the E-mail Experience Council name.
“In just one year, the EEC has become an important destination for marketers to interact (virtually and in person) on -mail marketing and the enormous opportunities this media offers marketers,” said Jeanniey Mullen, EEC founder and senior partner and executive director for global email marketing at OgilvyOne Worldwide, in a statement. “By joining forces with DMA, we’ll be able to deliver even more value, expertise, and resources to our members, and will be able to greatly expand our influence and reach in the marketplace. This is about coming together and building a powerhouse that will lead the next phase of e-mail marketing.”
The merged groups will include more than 400 active participants, including marketers, vendors, and suppliers. Existing committees and roundtables will be combined as appropriate, the groups said.
Mullen and Michael Della Penna, chief marketing officer for Epsilon and chair of E-mail Marketing Council, will be the co-executive chairs of the new group. Stephanie Miller, vice president for strategic services at Return Path, will be vice-chair and lead the overall integration process.
E-mail Experience Council members who are not DMA members will be offered six months of free access to DMA member-only resources, the DMA said.
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