Chief Marketer Staff

• News Brief

  CALISTOGA BEVERAGE CO.: plans to reinvigorate its flagship Calistoga Brand

• Titan Group to Offer Lead Generation Services

  Promotional marketing company Titan Group, Inc. plans to offer lead generation services, initially targeting the home improvement sector.

• Listline e-Newsletter 07/11/07

  Equestrian Enterprise Inc. has chosen Mail Marketing Inc. to manage the
  Horse Lover’s Gift Guide catalog list. A total of 62,617 buyers and
  catalog requesters are on file.

• Aspen Marketing Acquires Townsend Agency

  Aspen Marketing Services has acquired Townsend Agency, a relationship marketing firm that specialized in interactive and database marketing. The terms of the acquisition were not disclosed.

• Agencies

  Greco Warns of No-Mail Bills, Hopes Next Rate Case Tied to CPI

  Direct Marketing Association president John Greco Tuesday warned of the possible dangers of do-not-mail legislation under consideration in 15 states. He also solicited contributions to the Mail Moves America Coalition, an organization of 50 direct marketers, trade groups and printers the DMA set up to fight such bills.

• CDC Software Acquires Australian Business Intelligence Firm

  CDC Software has acquired PlanTec Limited, an Australian business intelligence and information technology consulting services firm. Terms of the acquisition were not disclosed.

• Digital

  Bare Escentuals Taps Karen Barner for D-to-C Marketing Position

  Cosmetics firm Bare Escentuals Inc. has named Karen Barner senior vice president of direct-to-consumer business, a newly created position.

• Promotions Firm Titan Group Moves Into Lead Generation

  Titan Group Inc., a promotions firm that specializes in campaigns for the sports, entertainment and hospitality industries, will expand its capacities to include lead generation.

• SourceLink Names Christopher R. Behrens CEO

  SourceLink LLC has tapped Christopher R. Behrens to serve as CEO effective immediately. Behrens had most recently been the company’s president, and before that held the COO title.

• Digital

  Smoothing the Way for Online Video Ads

  Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.