* Horse Lover’s Gift Guide
* Merrimade Fine Stationery and Gifts Catalog
* Marquis Who’s Who International E-mail Addresses
* Sustainable Land Development Today
* Traders Software Investment Tools
* NetMargin Introduces Monitoring Service for E-mail Lists
* AIS Uses New Investor Profile for Building Lists
* People in the News
LISTS UNDER NEW MANAGEMENT
Horse Lover’s Gift Guide
Equestrian Enterprise Inc. has chosen Mail Marketing Inc. to manage the Horse Lover’s Gift Guide catalog list. A total of 62,617 buyers and catalog requesters are on file. The average sale was $70 for general merchandise. Walter Karl Midwest formerly handled this file.
Selections: Gender, state/SCF/ZIP
Price: $100/M (catalog buyers)
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
Merrimade Fine Stationery and Gifts Catalog
The LH Management Division of Leon Henry Inc. has been appointed list manager for Merrimade Co. A total of 11,566 buyers from the last 24 months and 6,367 from the last 12 are available. A typical customer is a woman, 55, with a $100,000 income. The unit of sale was $15 for stationery and other personalized products. NRL Direct was the prior list manager.
Selections: Dollar, hotline, recency, state/SCF/ZIP
Price: $105/M (last-24-month buyers)
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein (914-285-3456; [email protected]
NEW LISTS
Marquis Who’s Who International E-mail Addresses
More than 59,000 individuals from the outside the U.S. with e-mail addresses are listed. These professionals, average age 60; regularly respond to mailings in English to update their biographical information. Some have made $300 average purchases. The largest counts are available for Japan and India, followed by England, Germany and South Korea. A corresponding list of U.S. e-mail addresses has been on the market for some time.
Selections: Hotlines buyers/responders, occupation, gender, decade of birth, marital status, presence of children, province/country
Price: $300/M
Contact: Marquis Who’s Who LLC, Michael Noerr (908-673-1044; [email protected])
Sustainable Land Development Today
Roughly 20,000 subscribers are available on this magazine file. This title reaches developers, builders and architects, as well environmental and financial consultants involved with land development. The magazine has gained an average of 500 new subscribers per month since it was launched in January 2005.
Selections: Primary business, title gender, state/SCF/ZIP
Price: $165/M
Contact: Information Refinery Inc., Brian Clotworthy (800-529-9020, ext. 28; [email protected])
Traders Software Investment Tools
Investors who purchased computer software are offered on this 41,604-name file.The unit of sale ranged from $20 to $300. These direct mail customers paid with a credit card.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $130/M
Contact: Geon Media Group, Megan Donnelly (801-619-7800; [email protected])
IN THE NEWS
NetMargin Introduces Monitoring Service for E-mail Lists
(Direct Newsline) NetMargin, a New York-based affiliate marketing network, has launched Brandshield, an e-mail monitoring service for tracking list and data regulatory compliance.
The service automates list suppression management and monitors e-mail addresses for Can Spam e-mail list regulatory compliance and privacy abuse.
It has reporting features to notify advertisers and affiliate marketers when system errors occur related to data suppression file management. It can advise advertisers when affiliates are not following appropriate list suppression de-duping practices.
AIS Uses New Investor Profile for Building Lists
American Information Strategies Inc., a lead generation services firm based in San Clemente, CA, has introduced Wealth Qualified Investor, a new investor profile for assembling lists of accredited investors with net worth in the $2 million to $5 million range.
Each lead includes demographic and psychographic data and can be selected based on age, income, liquidity and other ranked variables.
Data is pulled from the AIS database and is sourced via the Internet, telemarketing and direct mail.
People in the News
Kelly Ching has rejoined Bush Co. as a list management account executive. Ching will have responsibilities for promoting and managing more than 50 files for religious and other nonprofit organizations. She previously worked for Bush Co. for 12 years until 2002.
Rose Joseph has been promoted to vice president of list management at Fasano and Associates. Joseph has been with the firm for 21 years. She works with clients in the children’s, women’s apparel, fundraising, publishing markets, among others.
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