Cosmetics firm Bare Escentuals Inc. has named Karen Barner senior vice president of direct-to-consumer business, a newly created position.
Barner had previously been with Guthy-Renker Corp, where she held a number of direct marketing positions, including senior vice president of marketing, her most recent title before leaving. At Guthy-Renker, she coordinated advertising efforts for products available through broadcast television, cable and satellite, online, telemarketing, direct mail and retail channels.
At Bare Escentuals, Barner will lead the company’s infomercial, Home Shopping Network and Web businesses.
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