Chief Marketer Staff

• Agencies

  New Jersey Firm Accused of Telephone Listing Fraud

  A New Jersey firm has been charged with using fictitious directory listings to dupe Florida consumers.

• Digital

  HP Includes Online Component in $300 Million Campaign

  (PromoXTRA)Hewlett-Packard has launched a $300 million campaign for a new line of printers, featuring several online elements.

• Agencies

  Swedish Match Finalizes Cigars International Acquisition

  Swedish Match AB has completed its purchase of Cigars International Inc., a cigar and related products direct marketer. Terms of the acquisition were not disclosed.

• Belardi/Ostroy Wins Levenger Account

  Belardi/Ostroy has been named list manager by home décor and gift marketer Levenger.

• Agencies

  Using State Machines to Manage Customer Relations

  If today’s marketing is supposed to be all about customer management, why are the predominant products called “campaign management” solutions? Many systems ignore the fact that customer management is a process, not a disconnected set of communications. Click here to learn how technology is catching up to real world customer management needs.

• Pass It On: Viral Marketing is Brand — And Cost — Efficient

  Looking for a credible, effective and cost-efficient tool to add to your marketing mix? Consider viral marketing, which can turn your social networking efforts into digital grapevines of customer contact. Click here to learn more.

• E-Mail Marketing: When It Comes to Delivery, Your Reputation Matters

  Sure, any marketer can send an e-mail to a prospect or a customer. But will it make it into the right inbox? Your inbox delivery is all about reputation these days. Click here for tips on making sure yours is still golden in the eyes of ISPs.

• Look Before You Blog: The Importance of Developing a Social Media Strategy

  Few are immune to the buzz factor surrounding technology trends. But those looking to hop on the social media bandwagon might want to strategize before they leap. For the scoop on why you need to see where social media tools fit with your objectives and audiences, click here.

• Agencies

  Fox Pushing New Blu-ray Titles with Marketing Partners

  20th Century Fox Home Entertainment is running several promotions surround its new Blu-ray Disc titles, “Fantastic Four: Rise of the Silver Surfer,” which is being released on Oct. 2, and “Live Free or Die Hard” Nov. 20.

• Agencies

  Disney Stores Hype ‘Million Dreams Sweeps

  Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort