Author

Chief Marketer Staff

  • E-News To Go

    The Kenneth B. Schwartz Center and CarePages.com recently launched Compassionate Connections in Healthcare, an interactive Web site offering resources for clinical caregivers and patients, to encourage better relationships between the two.

  • Email

    A Kinder, Gentler [And Cheaper] Goodmail?

    David Atlas, senior vice president of worldwide sales and marketing for Goodmail Systems, knows his company has irritated the crap out of e-mail service providers

  • Email

    At Last, The Magilla Marketing List of Top Companies … Sort Of

    The Magilla Marketing List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis.

  • Agencies

    Spammer Gets More Than Two Years in Jail

    Todd Moeller, a 28-year-old New Jersey man, was sentenced to 27 months in prison last week after pleading guilty to sending spam to 1.2 million AOL addresses on behalf of an unidentified government informant.

  • Listline e-Newsletter 11/06/07

    Direct Media Inc. has been named list manager for Manufacturer’s News
    Inc. More than 1 million names are available from the MNI master file.

  • Digital

    MySpace Expands Selections for Targeting Ads

    MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site.

  • Agencies

    IAC Splitting Into Five Companies

    (Multichannel Merchant) AC/InterActiveCorp, whose properties include HSN and the Cornerstone Brands catalogs, will spin itself off into five separate publicly traded companies. HSN and the Cornerstone books such as Ballard Designs, Frontgate, Garnet Hill, Grandin Road, Isabella Bird, Smith + Noble, The Territory Ahead, and TravelSmith, fall into a business that will be called IAC Retailing Now.

  • Email

    Direct Response Technologies Offers E-mail List Suppression

    Direct Response Technologies Inc. has begun offering e-mail list suppression services from UnsubCentral Inc.

  • Digital

    HotChalk Ad Network Targets Parents and Teachers

    HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents.

  • Digital

    ValueClick Study: Ad Networks Outperform Automotive Sites

    Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites — for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.