HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents.
“We launched the HotChalk Network to bring family appropriate campaigns to educational Web sites while delivering a comprehensive set of tools and services to monitor and optimize the campaigns for maximum success,” said in a statement Edward Fields, CEO of HotChalk, based in New York.
Ads can be targeted based on demographics to individual Web sites or sets of Web sites and to subscribers of e-mail newsletters offered online.
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