* Manufacturer’s News
* National Relief Charities
* Lark in the Morning
* FTD
* Alpha Media Group Donors
* Wilshire Advantage Book Buyers
* Problem Solvers
* BuyerShare Catalog Buyers
LISTS UNDER NEW MANAGEMENT
Manufacturer’s News
Direct Media Inc. has been named list manager for Manufacturer’s News Inc. More than 1 million names are available from the MNI master file. It’s comprised of corporate officers and executives, purchasing and office managers, human resources directors and other professionals at manufacturing companies. The data comes from MNI’s state directories and databases. It’s compiled from hundreds of sources, including public records, trade journals, newspapers, financial reports, chamber of commerce records and Yellow Pages. Walter Karl Midwest previously handled this list.
Selections: Business/industry type, gender, number of employees, SIC code, job function/title, state/SCF/ZIP
Sample usage: SkillPath Seminars, CNH Distributors, Amsterdam Printing, Myron Manufacturing, BNP Media
Price: $110/M
Contact: Direct Media Inc., Scott Kozlowski (203-532-2450; [email protected])
National Relief Charities
Lake Group Media Inc. has been chosen to manage several lists for National Relief Charities, an organization that raises funds for Native Americans. One of the largest files for the Council of Indian Nations is comprised of 87,645 donors from the last 12 months. Direct mail is the source. Lawrence Direct Marketing Inc. was the prior list manager.
Selections: State/SCF/ZIP
Sample usage: Alzheimer’s Disease Research, Alzheimer’s Association, America’s Second Harvest, Amvets National Service Foundation, Christian Appalachian Project, Mays Mission for the Handicapped, Paralyzed Veterans of America, Soldier’s Angels, St. Labre Indian School, World Emergency Relief
Price: $90/M
Contact: Lake Group Media Inc., Bruce Demaree (914-925-2439; [email protected])
Lark in the Morning
Estee Marketing Group Inc. has assumed management of Lark in the Morning’s customer file. It names 11,784 buyers of ethnic music and musical instruments from the last 12 months. The average sale was $85. No telemarketing is allowed. The sources are the Internet (60%) and direct mail. Lenser & Associates was the prior list manager.
Selections: $50-plus/$75-plus buyers
Price: $100/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
NEW LISTS
FTD
Names for more than 3 million buyers from the last 12 months are listed. The average phone and Internet order was $50 for flowers and other gifts.
Selections: Last purchase, hotlines, multibuyers, business address, new-to-file, occasion, enhancements, presence of children, SIC code, title, phone number, cumulative dollar amount (ranges), state/SCF/ZIP
Price: $110/M
Contact: Walter Karl Inc., Jill Prandstatter (845-732-7074; [email protected])
Alpha Media Group Donors
Some 645,281 subscribers to Alpha Media Group Inc. who reportedly donate to charities are named. Those listed include subscribers to the men’s lifestyle magazines Maxim and Stuff and the general interest music magazine Blender.
Selections: Age, gender, income, recency, one per company, change of address, state/SCF/ZIP
Price: $100.M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Wilshire Advantage Book Buyers
Individuals who purchased self-improvement and other types of books are named on this file. The count for the last 12 months is 137,554. Men made 85% of these purchases. Direct mail is the source.
Selections: Phone number, gender, monetary, state/SCF/ZIP
Price: $80/M
Contact: Direct Network Inc., Guy Pastore (732-821-7090; [email protected])
NEW SELECTS
Problem Solvers
Selections including adult’s/child’s age, ethnicity, income, length of residence and marital status recently became available from this cataloger. A total of 135,903 names, including 90,464 buyers from the last 12 months are on file.
Additional selections: Hotlines, dollar, average purchase, product, state/SCF/ZIP
Sample usage: As We Change, Domestications, Hammacher Schlemmer & Co., Lillian Vernon Corp., Renovator’s Supply, Sporty’s Tool Shop, Sunset Magazine, Walter Drake & Sons Inc., Herrington, TravelSmith Outfitters, Breck’s Dutch Bulbs, Home Trends, Petals, Acorn Direct
Price: $100/M
Contact: Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; [email protected])
BuyerShare Catalog Buyers
More selections have been introduced under the fashion and the home and garden product categories. These include for example men’s apparel, accessories and jewelry, as well as women’s lingerie, footwear and watches. For home and garden products the new selects include bath and closet, car and garage, home furnishings, kitchenware and lighting. More than 1 million catalog buyers are available from the last 12 months.
Additional selections: Hotlines, purchase amount (ranges), product, multibuyers, gender, state/SCF/ZIP
Price: $95/M (base)
Contact: Sound Beach Marketing Partners LLC, Terry Hudock (203-698-0708; [email protected])
Network
