Direct Response Technologies Inc. has begun offering e-mail list suppression services from UnsubCentral Inc.
It’s an add-on to Direct Response’s DirectTrack data tracking technology designed for monitoring e-mail advertising, Internet search engine pay per click ads and compliance with federal Can Spam e-mail list regulations.
“This move is part of our ongoing commitment to expand our platform in ways that offer our affiliates new and more proactive technologies for managing and growing their online businesses,” said in a statement George Bordo, general manager for Direct Response Technologies, based in Pittsburgh, PA.
With this technology advertisers and marketing partner affiliates can be notified when errors occur related to list suppression, unauthorized use of lists and inappropriate list de-duplication processes.
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