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Brand as Star? Supporting Actor? Director? Producer?
Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor?
Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor?
A new study lays out the landscape around multichannel marketing according to the responses of more than 370 senior marketing professionals.
Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from Keurig, Progressive, JC Penney and others.
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.
Coke is measuring happiness this summer through "Happiness Meters" that rise when Londoners tweet about Coke or tweet positive thoughts.
More frequently, agencies are called upon to help fill in the gaps with internal brand marketing teams. Here's three common scenarios.
This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!
Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.
Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.