Academic Gurus Clarify Approach to MROI Metric
Marketing Return on Investment has always confounded marketers working to prove the success of campaigns. Have these four academics and scientists finally figured it out?
Marketing Return on Investment has always confounded marketers working to prove the success of campaigns. Have these four academics and scientists finally figured it out?
Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.
This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them.
Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.
This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.
There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.
There's plenty of discussion going on around vertical videos. Here's an update on what you need to know.
LinkedIn’s VP, Global Sales/Marketing, Penry Price, says Millennials frighten marketers. He offers suggestions and information about this "mythical" group.
YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully.
Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more.