Patty Odell
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Engagement
9 Steps to Hire a More Diverse Team
One thing missing from the brand strategy process in
many companies today is diversity of talent. -
Acquisition
Two Creatives Send Soap Gift Boxes to Senators with Chilling Messages
The two have joined the student activism around the Valentine’s Day shootings that took the lives of 17 people.
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Acquisition
First New Ad Further Distances Papa John’s Founder
A new agency and a new campaign, Voices, give a fresh start to the pizza maker
after the ousting of its longtime founder and frontman John Schnatter . -
Acquisition
Domino’s Tattoo for Free Pizza Anyone?
Sounds like a great idea, but when too many people lined up to
get tattooed, Domino’s pulled the plug. -
Acquisition
Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app. -
Agencies
15 Ways to Trim Marketing Budgets
Do more with less—that’s been the edict for agencies and in-house
marketing directors alike turning up the pressure to maximize every dollar. -
Engagement
CGOs Prioritize, Focus, Collaborate Differently than CMOs: Study
The report outlines five insights on how the chief growth officer is advancing the growth agenda.
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Acquisition
Creative Alternatives When Working with Influencers
As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw. -
Influencer Marketing 2.0
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.
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Acquisition
Subaru New “Love” Slogan Captures Essence of New SUV
After a decade of success with its “Love” slogan, Subaru is betting
on a new slogan to capture the attention of Gen X.
