Patty Odell

• Agencies

  2013 February’s Greatest Hits

  Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.

• Social

  The Emergence of Influencer Marketplaces: Part I The Influencer

  This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

• Agencies

  ConAgra’s SVP Content Integration on Feeding the Hungry: Q&A

  Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.

• Social

  How to Identify Influencers

  Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

• Kellogg Gets Back to Simple View of Consumer Insights

  Jon Suarez-Davis, vice president, global digital strategy and North America Media at Kellogg, talks about how the brand got back to the simple view of consumer insights.

• Agencies

  Vidalia Fights Competition with New Five-Year Plan

  The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

• Digital Love

  A few facts about “The business of Digital Love.”

• Too Many Members Force Stonyfield to End Loyalty Program

  Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.

• 2013 January’s Greatest Hits

  Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month: P&G’s CMO, influencer trends, must dos for loyalty programs and more.

• Agencies

  Nooooo. Not the Iron!

  Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.