Kellogg Gets Back to Simple View of Consumer Insights
Jon Suarez-Davis, vice president, global digital strategy and North America Media at Kellogg, talks about how the brand got back to the simple view of consumer insights.
Articles by Patty Odell
Vidalia Fights Competition with New Five-Year Plan
The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer."
Digital Love
A few facts about “The business of Digital Love."
Too Many Members Force Stonyfield to End Loyalty Program
Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.
2013 January’s Greatest Hits
Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month: P&G's CMO, influencer trends, must dos for loyalty programs and more.
Nooooo. Not the Iron!
Monopoly's Facebook contest ends in defeat for the iron and victory for the cat.
Coke Pulls it Off Again!
"Coke Chase" results go far beyond the aggressive performance goals the brand had set.
Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A
Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand's 140th Anniversary "Future Bottle Design Challenge."
Marketers Take On Growth in Club-Store Sales: Q&A
Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.
Businesses Spend $22.7 Billion on Gift Cards
The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.
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