Kaylee Hultgren, Author at Chief Marketer

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

Video Marketing

Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign

We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.

Digital

Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade

Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.

Digital

Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

Video Marketing

Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

Acquisition

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

A look back at our recent conversations with CMOs making waves in the industry.

Demand Gen

How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

Acquisition

Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.