Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

Technology

Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce

Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.

Digital

Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy

Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.

Digital

The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks

A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.

Profiles & Campaigns

Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

Demand Gen

Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness

Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.

Agencies

LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health

Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.

Engagement

Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

Engagement

Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

Agencies

2023 Market Like a Mother Honorees Revealed

The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.