Articles by Kaylee Hultgren

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

A look at how the CDPA and CPRA differ--and what’s covered under each law.

Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Google announced it would delay cookie deprecation for another two years.

Following are a collection of companies that have recently partnered with esports and gaming organizations.

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

Brands are carving out a new, loftier position built for superfans: chief brand ambassador.