Articles by Kaylee Hultgren

Vox Media’s PIVOT MIA Conference Brings Futuristic Tech Themes to Life

March 18, 2022 |  by Chief Marketer Staff

Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.

Google to Sunset Legacy Analytics Product by July 2023

March 18, 2022 |  by Chief Marketer Staff

Another day, another ad targeting tool down. Google announced plans to shutter its legacy Universal Analytics product by July 2023 and transition customers to Google Analytics 4. One casualty of the move: the ability to log and store IP addresses. Read about what this means for marketing professionals, according to a piece in AdExchanger, as…

American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

March 18, 2022 |  by Chief Marketer Staff

The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.

Brands on Fire: Chipotle

March 18, 2022 |  by Kaylee Hultgren

We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

March 11, 2022 |  by Kaylee Hultgren

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Pinterest Unveils New Ecommerce Tools for Brands

March 11, 2022 |  by Chief Marketer Staff

What marketers need to know about Pinterest's new ecommerce features for brands.

Five Tips on Building a More Sustainable Event

March 11, 2022 |  by Chief Marketer Staff

How the yearly exhibition for the commercial construction industry, "World of Concrete," pulled off its most sustainable event yet.

The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI

March 10, 2022 |  by Chief Marketer Staff

The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.

Content Moderation Challenges Amid the War in Ukraine

March 4, 2022 |  by Chief Marketer Staff

Read how industry experts are evaluating the conflict through the lens of digital advertising.

IBM’s Marketing VP Dishes on Its First Major Brand Campaign in a Decade

March 4, 2022 |  by Kaylee Hultgren

We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.