Kaylee Hultgren, Author at Chief Marketer

Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

Acquisition

Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

Acquisition

Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Engagement

Brands on Fire: Chocolate Brand Supports an Actual Russell-Stover Wedding

We spoke with Russell Stover’s VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

Acquisition

NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Acquisition

Brands on Fire: Impossible Foods

We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.

Acquisition

Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.

MarTech

Gartner Analyst Q&A: Martech Innovations in the COVID-19 Era

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Data & Analytics

Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

Engagement

Brands on Fire: Michelob ULTRA

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.