Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: Bombay Sapphire

A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.

Demand Gen

PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York City

Take a photo tour of what was new and different this year at New York’s homegrown festival.

Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and Cause Marketing

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

Demand Gen

Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of Sustainability

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.

Social

Pinterest Launches New Social Commerce Features Facilitating Shoppable Video

The platform announced it has added several features to make online shopping easier.

Demand Gen

Marketers on Fire: Prudential Financial CMO Susan Somersille Johnson

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Engagement

Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season

A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.

Digital

Ally Financial CMO on Gamification, Economic Mobility and Financial Literacy

Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.

Data & Analytics

Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

Digital

Marketers on Fire: Popeyes CMO Bruno Cardinali

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.