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Landing a Role in the C-Suite: A CMO’s Best Advice
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.
Four critical steps to focusing on the right KPIs instead of relying on vanity metrics.
Join us for a Brands on Fire LinkedIn Live on Thursday, Oct. 26, featuring SheaMoisture CMO Taydra Mitchell.
We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.
Mastercard’s VP of Global Media Traci Spiegelman on connecting with audiences through sponsorships, evolving its Priceless campaign and creating purpose-driven campaigns.
Pepsi CMO Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences.
Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.
We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.