Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose

A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.

Data & Analytics

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

Data & Analytics

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

Data Driven ROI

The Road to the C-Suite: Top Qualities That Marketers Should Master

Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.

Events

Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences

Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.

Demand Gen

Marketers on Fire: Labcorp CMO Amy Summy

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

Demand Gen

Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the Workforce

We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.

Data & Analytics

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report

The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.

Digital

Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

Digital

CMO Corner: Four Chief Marketers Dish on Key Industry Trends for 2022

Four CMOs discuss the most important marketing trends to be tracking right now.