Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

Agencies

2023 Market Like a Mother Honorees Revealed

The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.

Data & Analytics

Marketers on Fire: State Farm CMO Kristyn Cook

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

Digital

The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

Demand Gen

CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

Acquisition

Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.

Engagement

Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series

A look at the series’ experiential strategy, the importance of staying curious and flexible as a marketer today, and more.

Engagement

DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences

How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

Digital

Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic

We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.