Kaylee Hultgren
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Digital
Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
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Engagement
PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return
A photo tour of some of the brand activations at Cannes Lions this year.
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Acquisition
Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
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Data & Analytics
Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose
A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
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Data & Analytics
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
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Data & Analytics
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
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Data Driven ROI
The Road to the C-Suite: Top Qualities That Marketers Should Master
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
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Events
Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
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Demand Gen
Marketers on Fire: Labcorp CMO Amy Summy
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.
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Demand Gen
Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the Workforce
We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.
