Kaylee Hultgren, Author at Chief Marketer

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

Digital

Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse

After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.

Engagement

Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements

Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity was as playful and irreverent as it was informative.

Brands on Fire: Rumble Boxing CMO on Marketing a Boutique Fitness Brand

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.

Acquisition

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges.

Data Driven ROI

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.

Engagement

Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.

Digital

Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

Engagement

PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return

A photo tour of some of the brand activations at Cannes Lions this year.

Acquisition

Brands on Fire: A Chat With Boardroom CMO Sarah Flynn

We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.