Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness

Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.

Agencies

LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health

Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.

Engagement

Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

Engagement

Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

Agencies

2023 Market Like a Mother Honorees Revealed

The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.

Data & Analytics

Marketers on Fire: State Farm CMO Kristyn Cook

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

Digital

The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

Demand Gen

CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.