-
Cynsiders
Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV devices. 2025 is just around the corner, and it’s set to be a year that sees Connected TV continue to transform how brands engage audiences, by blending social media’s dynamism with television’s reach. The current wave of CTV innovation—driven […]
-
Data-Driven Thinking
The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead
The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are akin to the last soldiers standing on the battlefield clinging to the flag of a fallen nation. In short, it’s over. But we can’t measure the downfall of cookies by looking at the bidstream. There […]
-
Media Relations
PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate
There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.
-
Media Relations
The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect
Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.
-
B-to-C Events
SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was […]
-
Marketers
How GoGo squeeZ Is Widening Its Target Audience Beyond Toddlers
Picture this: There’s a mom sitting on a park bench. It’s a sunny day, and she’s watching her kids play ball on the grass. She takes a quick look around to confirm no one’s watching her. Then, when she’s sure she’s not being observed, she takes out of her bag … a GoGo squeeZ pouch […]
-
Data-Driven Thinking
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict
In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but the reality of Google’s ad tech business – and its future – is far more complex and evolutionary. The courtroom drama is drawing attention away from the real changes already reshaping the industry. These shifts […]
-
Trendwatch
No halo effect for other retailers during Amazon’s Big Deal Days
Amazon’s October sales event boosted its own bottom line, but the halo effect that typically occurs for other retailers during an Amazon sale did not appear. Amazon.com Inc.’s October sales event for its Prime loyalty program members — dubbed Prime Big Deal Days — brought in more sales and items sold during the two-day event […]
-
cookies
This Campaign Season, Vote to Embrace Cookieless
Cookieless advertising opens access to millions of untapped voters across Safari and Firefox. This election season, candidates embracing it could gain the edge needed to win key swing states. Eric Wheeler, CEO of 33Across, unpacks how cookieless environments offer higher ad performance, faster loads, and clearer paths to victory.
-
Branding/Marketing
Setting Your 2025 Budget? Here’s Why PR Is a Necessity
It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.
Author