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B-to-B Events
Q&A: 10 Minutes with Luiz Pustiglione of Caterpillar Inc.
It’s not every day that you need a foldout map to navigate a trade show exhibit… Flanked by towering trucks and equipment, the 56,000-square-foot Caterpillar exhibit at MINExpo INTERNATIONAL 2024 invited attendees to the mine site of the future, showcasing the latest in automation, sustainability and energy optimization, among other areas. The footprint layout was […]
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B-to-C Events
The Brief: Trade-In Trucks and Skate Thrus
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.
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Digital & Technology
Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust
To navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.
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Inside the Buy Side
How Can Marketers Bridge the Gap Between Their Goals and Consumers’ Needs?
Is there a bigger disconnect between marketers and consumers than we initially thought? A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.
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Cynsiders
“The M Factor”: The Making of a Movement
“The M Factor: Shredding the Silence on Menopause” premieres Thursday, October 17 on PBS (check local listings), in advance of World Menopause Day. Executive producer and Emmy Award-winning journalist Tamsen Fadal explains why the film is “a movement” for women. What was the genesis of the documentary? We created it because we needed a global conversation. […]
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B-to-C Events
TV Fans Sink into CBS’s Comfy Blue Sofa Tour
With summer in the rearview mirror, and a slate of new and returning-favorite shows rolling out during CBS Premiere Week (beginning Oct. 13), the network has been on the road encouraging consumers to cozy up to its programming, and lean into the simple joy of watching fall TV from the comfort of their couch. Enter: […]
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The Big Story
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.
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CTV Roundup
Why The Paramount And Nielsen Spat Matters In TV Measurement Land
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.
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Media Relations
PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season
This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.
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Diversity, Equity & Inclusion
Speaking Our Language: Harnessing Diverse Dialects in Communications to Resonate With Hispanic Audiences
Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.
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