Beth Negus Viveiros
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MITX and HubSpot Partner for Co-Located Boston Event
MITX and HubSpot have formed a partnership to unify their FutureM and Inbound conferences this September 15-18 at the Boston Convention & Exhibition Center.
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The Evolution of Website Optimization and Design
Website optimization means much more than just crafting a winning landing page.
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Social
Combining Paid Search With LinkedIn Ads for B2B Success
Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of
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Social
What Do You Want Your Content Marketing to Achieve?
Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.
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Acquisition
How Marketing Technology Can Stop Consumer Disconnect
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.
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Acquisition
Global Brands and Local Lead Gen Challenges
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.
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Acquisition
The Value of Testing in Online Prospecting
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
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Data & Analytics
Jay Baer on Creating Value in Marketing
Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.
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Acquisition
Be a Chief Marketer Top Shop
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
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Data & Analytics
Apply Now to Become a B2B Top Shop!
Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.