Beth Negus Viveiros
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Data & Analytics
National Geographic Shifts to Less Frequent, More Targeted Email Strategy
A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.
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Acquisition
Ideas for Driving Growth With Lead Management
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.
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Acquisition
Automation Helps Helix Generate Education Leads
Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.
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Data & Analytics
Bangle Blend: How Alex and Ani Connect Across Multiple Platforms
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
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Data & Analytics
Marketers Need to Improve Mobile Infrastructure: Report
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
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Acquisition
Making Mobile Part of Your Lead Gen Strategy
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.
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Data & Analytics
Content Sharing Impacts Vendor Selection: Study
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
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Data & Analytics
Increasing the Potential of Your Email File
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
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Data & Analytics
Do You Have a True B2B Marketing/Sales Partnership?
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case
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Direct Marketing | Print
Direct Mail Tips: Length, Timing and Segmentation Matters
“The more you tell, the more you sell” is still the mantra for many direct mailers.