Beth Negus Viveiros
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Agencies
Chief Marketer Asks…What Was the Best of 2014?
For a look back at the year that was, and a look ahead to 2015, Chief Marketer turned to recipients of the DMCNY’s 2014 Silver Apple Awards.
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Data & Analytics
The Secret to B2B Data? Keep It Clean
You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass, […]
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Agencies
Marketing Automation Helps Lego Education Connect With Teachers
Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.
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Agencies
Brand Champions Boost General Mills
Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.
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Agencies
Marketers Need a Better View of the Customer Journey: ANA
Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,
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Acquisition
4 Tips for Selling to CMOs
Execs from companies like Hasbro offer ideas for how to sell to the c-suite.
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Acquisition
Successful Webinars Start With an Optimized Registration Page
If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.
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Agencies
Creating a Data Centric View of Customers
Having a customer-centric view is great, but a data-centric view can help you understand intent.
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Agencies
Videos Boost Engagement and Conversion for eBags
Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.
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Agencies
Holiday Shoppers Still Price Sensitive: Survey
Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.