Beth Negus Viveiros, Author at Chief Marketer

Mobile Holiday Sales Up Over 25%: IBM

Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.

Agencies

Amazon Reports Over 10 Million New Prime Members

Did you shop using Amazon Prime this holiday season? You weren’t alone.

Agencies

How Flo is Helping Progressive Win the “Insurance Arms Race”

Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”

Agencies

Driving Webinar Registrations and Attendance

On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?

Agencies

What You Can Learn from Phone Calls

You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?

Email

Emails We Love: Parting of the Ways

How painless—or painful—is your company’s email unsubscribe process for consumers?

Agencies

Shoppers Still Spending Bulk of Holiday Budget In-Store

The lines will be long and traffic will be a pain, but consumers still anticipate spending the majority of their holiday budget in brick and mortar stores.

Data & Analytics

Despite Security Concerns, Consumers Still Share Data

Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.