Beth Negus Viveiros
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Direct Marketing | Print
Chief Marketer Listline March 31
Lists featured this week include Marisota and National Magazine Club.
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Acquisition
Changing Expectations Key Theme of BMA15
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
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Data & Analytics
Are Your Customers Enjoying the Experience?
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.
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Data & Analytics
Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
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Acquisition
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
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Digital
New Content Delivery Structure Improves IHG Customer Experiences
An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.
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Digital
Keeping Social Content Timely and Engaging
At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps share their strategies for creating engaging social content.
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Data & Analytics
The Risks of Not Following Data Use Guidelines
If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.
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Acquisition
In Lead Gen, Speed and Relationships Matter
How quick a salesperson follows up on a lead can make all the difference.
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Engagement
Where Should You Focus Your Mobile Budget—On an App or Your Website?
You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated.