Beth Negus Viveiros
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Data Driven ROI
Chief Marketer Asks….What Matters Most in ROI?
We ask several top marketers….what matters most in professional (and personal) ROI?
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Data & Analytics
At Halftime, How’s Your Digital Marketing Team Performing?
Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.
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Data Driven ROI
Fear the Rise of the “Deletist” Consumer
Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.
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Agencies
B2B Marketers Not Yet Mature Digitally: Report
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
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Acquisition
Strong Brand Story Drives Daimler Trucks Marketing Campaign
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.
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Direct Marketing | Print
In B2B, Don’t Be Afraid to Test Something New
What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.
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Direct Marketing | Print
B2B Digital Spending Continues to Rise: Outsell
B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.
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Demand Gen
Social Drives Millennials to Ford Dealerships
Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.
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Digital
New Site Helps McGraw-Hill Connect With Students and Educators
A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.
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Data & Analytics
Championship Data Analysis Fuels Boston Celtics
A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders