Beth Negus Viveiros
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Direct Marketing | Print
Incorporating Custom Print into Your Content Strategy
Don’t rule the printed word just yet, especially custom print vehicles that can be a great calling card for your brand.
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Demand Gen
Building Your Email List is Key to Website Success
The main job of your website isn’t content delivery—it’s email list building.
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Digital
Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
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Acquisition
20 Top Customer Engagement Tips
At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.
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Social
The Market Basket Drama, One Year Later
A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.
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Acquisition
Earning An Audience With Great Content Marketing
Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.
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Acquisition
For Better SEO, Focus on Clear Goals and Strong Site Design
Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.
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Acquisition
Cultivating B2B Customer Loyalty
Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.
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Acquisition
How to Transform Your Customer Engagement Strategy
Learn how to capitalize on real-time data for better customer engagement in a free live webinar.
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Acquisition
Ocean State Job Lot Tests Online Video Offers
Online video is helping Ocean State Job Lot connect with customers and showcase the humorous side of closeout shopping deals.