Beth Negus Viveiros
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Data & Analytics
5 Tips for Implementing Account Based Marketing
Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.
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MarTech
Mobile App Is Smooth Sailing for Princess Cruises
A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.
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MarTech
5 Tips for Smoother Marketing Tech Implementations
Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.
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Engagement
For Lego, Content Builds Retail Sales and Engagement
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.
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Direct Marketing | Print
Marketing EDGE Honors Pam Larrick, Quad/Graphics
Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.
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Acquisition
Driving Webinar Registrations and Conversions
You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.
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Data & Analytics
Engaging Customers With Data Intelligence: Webinar
Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.
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Acquisition
Four Steps for Better Content Marketing
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
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Digital
Cleese and Offerman See the Funny Side of Content Marketing
It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.
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Acquisition
Data Helps Kraft Cook Up a Segmented Content Strategy
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.