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Comcast Goes With Yahoo

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The past week or so has been an eventful one for Yahoo!, the second most used search engine in the U.S. First it swooped up online advertising exchange Right Media, which follows on the heels of Google’s DoubleClick...

Online Video Junkies Dubbed

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Knowledge Networks/SRI has come up with a cute name for online users who frequently stream videos and audio during their time on the Web: "streamies." Thoughts on the nickname aside, the fact that anyone has deemed this...

Google Adds To Its Lead

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Another month, another confirmation of Google’s dominance in the search engine realm. March only revealed what we already knew about Google’s share of the search market pie: it’s big, and it’s growing.

The Right (Media) Stuff

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In October of last year, Yahoo took many in the ad space by surprise announcing a strategic investment in ad network and exchange Right Media, as it led a $45 million Series B round of financing. While not an...

Intrusive Advertising = Effective Advertising

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There is a myth that exists that advertising needs to be intrusive in order to be effective. While this is not an entirely true statement, in most conditions it is correct. There are two types of products advertised in our market: products in...

Microsoft Getting Soft?

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First Yahoo invests in Right Media. Next, Google buys Doubleclick. Then, Yahoo scoops up the remainder of Right Media. And now, Microsoft could buy 24/7 Real Media?? Before we even begin to fathom why they might do...

Huggies Fields Disney Game

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Kimberly-Clark is sending 40 families to Walt Disney World with an on-pack game awarding one trip per day.

Subway Promotes Fitness with Push.tv

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Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway.

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