AARP Readies Road Show
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by Chief Marketer Staff
AARP The Magazine brings 45 of its advertisers on the road with a 13-city summer tour.
The AARP The Magazine Road Show runs May 21 through August 28, targeting adults 50-plus with stops at fairs, festivals and high-end adult communities.
The tour, themed “Rethink 50+,” includes on-site cooking demos from Pillsbury Cooking for 2 and local restaurants; free health screenings; sweeps and games; and information on AARP services.
Participating advertisers include Avis, Goodyear, Hertz, Home Depot, Liberty Medical, Procter & Gamble, OnStar by General Motors and Johnson & Johnson’s Tylenol. This is the fourth year that New York City-based AARP The Magazine has run its Road Show.
