Year: 2014
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Agencies
RPI Versus RFM: Targeting the Frequent Traveler
Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
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Agencies
4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen
Webinars have an image problem with B2C marketers—here’s why that needs to change.
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Agencies
The Importance of Technology and Automation in Lead Gen
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
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OfficeMax Data Disaster Reminds Parents of Child’s Death
OfficeMax used third-party data for a mailing that included information about the death of the recipient’s child.
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Mobile
Facebook Tests Ads on Mobile Apps
A small number of advertisers have been allowed to use Facebook’s infrastructure to place ads on other mobile apps.
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Agencies
Is 2014 the Year for Personalizing Big Data on Screen?
Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.
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Agencies
20 Ways to Prove ROI at Events
This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.
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Agencies
Will Card-Linked Marketing Replace Existing Types?
Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.
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Agencies
7 Goals to Amplify Text Messages
Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..
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Agencies
Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
