2014 - Page 58 of 63 - Chief Marketer

3 Reasons You Can’t Measure Social Marketing ROI

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

Agencies

Are you up on the Benefits of Mobile Advertising in BRIC Nations?

This article offers an overview and tips for mobile advertising opportunities in BRIC nations.

Social

A List of 22 Social Media Management Tools

This list of social media management tools likely includes some you’ve heard of—Sprout and Social Talk—and some you haven’t—MediaFunnel and Sprinklr.

Social

5 Things CMOs Should Think About Before Committing to Social Media Management Tools

There’s a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.

Agencies

Fox Sports and Facebook in Super Bowl Deal

Fox Sports and Facebook have a marketing deal that encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.

Activating Measurable Local Marketing Campaigns Still a Challenge: Study

This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.

Agencies

How Mobile-Friendly Retailers Engage Consumers—and Boost ROI

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Data & Analytics

Trend Report: Customer Data Platforms in 2014

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.

Agencies

Lead Scoring Tech Helps DocuSign Find Common Ground

Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.